Privacy Policy

This privacy policy describes how UrbanHome collects, processes, stores and discloses personal data. It is governed by the Swiss Federal Act on Data Protection (FADP) and – where applicable in the individual case – by the European Union General Data Protection Regulation (GDPR).

The controller responsible for the data processing described in this privacy policy is UrbanHome GmbH, Bahnhofstrasse 10, 6300 Zug, Switzerland. Privacy inquiries can be submitted using the contact option provided on UrbanHome.

This privacy policy applies to UrbanHome websites, online services and other offerings. If services or websites of third-party providers are used, their own privacy policies may also apply.

Where the GDPR applies, UrbanHome processes personal data in particular for the performance of or steps prior to a contract, compliance with legal obligations, legitimate interests or on the basis of consent. Consent may be withdrawn at any time with effect for the future.

UrbanHome processes personal data in accordance with applicable data protection laws and observes the following principles in particular:

• Personal data should be processed lawfully, in good faith and proportionately.
• Consent is obtained where required for the respective processing.
• Data should only be processed for the purpose stated when it was collected.
• Personal data is used to fulfil contractual obligations and ensure a high quality of service.
• UrbanHome seeks to develop and maintain customer relationships.
• Data accuracy and technical and organizational data security should be ensured.
• The reason and purpose of collecting and processing data should be transparent.

Despite appropriate technical and organizational safeguards, the security of electronic data transmissions cannot be guaranteed absolutely. Data that users deliberately publish in publicly visible listings may be accessed worldwide, further processed by third parties and, where applicable, indexed by search engines.

UrbanHome processes personal data only to the extent necessary for the purposes described below or permitted by law. The type and scope of processing depend on which functions and services are used.

Personal data may be collected at various points in order to provide UrbanHome services and optimize the online property platform.

Depending on use, the following personal data in particular may be collected:

• Email address and password
• Company, title, first name and surname
• Address including street, house number, PO box, postal code, city and country
• Telephone numbers
• Language
• Listing and property data as well as content that users publish or transmit themselves
• Contact and communication data from inquiries to advertisers, partners or UrbanHome
• Technical usage data such as IP address, device and browser information, time of access, pages viewed, referrer and security events
• Cookie, consent and analytics information where corresponding functions are used

UrbanHome’s primary systems are operated in a secured database and hosting environment in Switzerland. When external services are used, data may additionally be processed in other countries; details can be found in particular in the sections on third-party providers, Cloudflare and Google Analytics.

Personal data is generally retained only for as long as necessary for the respective processing purpose. In contractual relationships, storage may continue at least for the duration of the relationship. UrbanHome also takes into account statutory or contractual retention obligations, limitation periods, the assertion or defence of legal claims and requirements relating to IT security, data backup and data protection controls.

Once the processing purpose and any retention obligations cease to apply, personal data is deleted or anonymized to the extent technically and legally possible.

UrbanHome uses appropriate technical and organizational measures to protect against unauthorized access. These include in particular:

• standard encryption technologies such as SSL, where required;
• regular review of the collection, storage, use and processing of data and of physical security measures;
• restriction of data access to employees and contractors who need the information for their duties and are subject to confidentiality obligations.

The primary hosting infrastructure is located in Switzerland. However, providers with infrastructure in other countries may be used for security, network, analytics and other external services.

Users are responsible for keeping their access credentials confidential and taking appropriate measures to protect their devices and accounts. Complete protection against all risks of electronic data transmission cannot be guaranteed.

2.4.1 General use

Personal data collected during registration, creation of a listing, ordering of a product, use of a service or contact with UrbanHome is used in particular to provide, manage, secure and improve UrbanHome services.

Personal and listing data entered by users may also be used for internal analyses, product development, quality assurance and – where legally permitted and, where applicable, with consent – for UrbanHome’s own marketing purposes.

Personal data submitted via a contact form for a listing is forwarded directly to the respective recipient or advertiser.

2.4.2 Contact and inquiry data collected

In connection with contact forms, listing inquiries and non-binding financing inquiries, the type of contact, date and time and the information entered in the form may be stored in particular. This may include company, title, surname, first name, address, telephone numbers, email address, message and the property or inquiry data underlying the contact.

Registered users can generally correct, change or delete their user profile themselves, provided the respective function is available in the user account.

UrbanHome reserves the right to remove profiles containing obviously false information and to reset login information – such as passwords – at the express request of the user concerned.

Accounts whose last login was more than twelve months ago may be marked as inactive and the associated data or properties subsequently deleted, unless legal, contractual or technical reasons require further retention.

UrbanHome does not sell or rent personal data. Data is disclosed only where necessary to provide the services, permitted or required by law, or where corresponding consent has been given.

Personal data may in particular be transferred to advertisers and recipients of contact inquiries, technical service providers, payment providers, analytics and security providers and partner platforms. When listings are distributed or imported, listing and contact data may be passed on to connected property platforms.

In cases of misuse, suspected fraud or security incidents, necessary data may be processed to investigate and prevent incidents and enforce claims and – where permitted – disclosed to affected partners or competent authorities.

3.1 Misuse of the service

If criminal activity or misuse is suspected, or on the basis of administrative or court orders, personal data may be evaluated to clarify the facts and, upon a justified request, transmitted to competent authorities or affected third parties.

3.2 Other service providers

For certain services, data may be transmitted to payment providers such as credit card companies or banks. They receive only the data required to perform their respective tasks.

Some service providers process data outside Switzerland. If the recipient country does not have a recognized adequate level of data protection, UrbanHome bases the transfer – where required – on appropriate safeguards such as recognized standard contractual clauses or other transfer mechanisms provided by law.

3.3 Advertising and personalized advertising

Advertising may be displayed when UrbanHome services are used. Personalized advertising or the data processing required for it takes place only within the framework of applicable legal requirements and, where necessary, in accordance with the consent given by the user.

3.4 Links to third-party providers

UrbanHome may link to external websites and offers. The privacy policies of these independent third-party providers apply to their processing of data.

3.5 Bot protection with Cloudflare

UrbanHome uses services provided by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA for network, security, performance and bot-protection functions. In particular, IP address, request and header data, device and browser information, timestamps and security and network data may be processed. Cloudflare operates a global network; processing may therefore also take place outside Switzerland. The applicable statutory transfer mechanisms and contractual safeguards apply to international data transfers.

3.6 Customer satisfaction

Personal information and feedback may be collected for internal customer-satisfaction analyses. This data is used for quality improvements and internal evaluations. Personal comments are treated confidentially and made accessible only to the extent necessary.

UrbanHome uses cookies and comparable technologies to provide the website, store settings, measure usage, ensure security and – where enabled – personalize content or advertising.

Technically necessary technologies may be used without consent where legally permitted. Analytics and marketing technologies are used in accordance with applicable requirements and the settings selected in the consent banner.

4.1 Cookies

Cookies are text files stored on the user’s device. They are used in particular for the following purposes:

• statistical evaluations;
• automatic login of registered users;
• storage of the most recent search;
• display of content and advertising according to the user’s interests.

Users can restrict or block cookies in their browser settings. This policy notes that doing so may impair certain platform functions.

4.2 Tracking systems

UrbanHome may collect usage and event data that provides information about how the website is used. This data is used in particular for reach measurement, error analysis, product improvement and performance measurement.

Google Analytics

UrbanHome uses Google Analytics 4 to analyze use of the website. For customers in Switzerland, the provider is generally Google Ireland Limited; other companies in the Google group, in particular Google LLC in the USA, may also be involved in processing as part of the provision of the service.

In particular, online identifiers, device and browser data, interactions, events, approximate location information and technical usage data may be processed. Google states that it does not log or store individual IP addresses of users in Switzerland, the EEA and the United Kingdom; the IP address is used there to derive coarse location information and is then discarded.

UrbanHome uses the website’s consent settings and Google Consent Mode to control the consent status transmitted to Google services. Users can change their choices via the privacy settings provided and can additionally manage cookies through their browser.

Google Signals

Where Google Signals or corresponding Google functions are enabled and the user has provided the required settings or consents, visit data collected by the website may be linked with information from signed-in Google users. Since 15 June 2026, the privacy settings transmitted through Google Consent Mode have played a decisive role in controlling how such data is collected and used; the Google Signals setting relates in particular to linking data with signed-in users for behavioral reporting.

UrbanHome may send registered users information about the property market and about products and services from UrbanHome or selected partners where legally permitted or where the required consent has been given.

As part of newsletter delivery, opens and clicks may be analyzed in order to measure response to content and provide users with more relevant offers.

Users can unsubscribe at any time using the corresponding link at the end of the newsletter or the contact option specified there. Withdrawal applies for the future.

Within the framework of applicable data protection law, data subjects may request information about the personal data processed by UrbanHome and have inaccurate or incomplete information corrected.

They may also request deletion or disclosure of certain personal data, object to processing or withdraw consent with effect for the future, provided the relevant statutory requirements are met. Statutory retention obligations, overriding interests, governmental orders or other permissible grounds may restrict individual rights.

UrbanHome may request proof of identity for access and deletion requests.

In Switzerland, data subjects may contact the Federal Data Protection and Information Commissioner (FDPIC) Where the GDPR applies, there may additionally be a right to lodge a complaint with the competent European data protection supervisory authority.

UrbanHome may amend this privacy policy if data processing, services used or legal requirements change. Changes are published on this page and apply from the stated effective date.

Material changes will be communicated in an appropriate manner where required by the circumstances or applicable law.

This privacy policy applies to the UrbanHome data processing described in it. Where data processing requires consent, that consent is obtained separately. Consent that has been given may be withdrawn at any time with effect for the future.